iWorry is a campaign created by The David Sheldrick Wildlife Trust (DSWT).  Click on the poster above to enlarge.

The DSWT is a front-line organisation working every day in the field to protect Africa’s wildlife and habitats. We are not traditionally a campaigning organisation, but the severity of the danger caused by the escalating ivory trade will only be countered if we all stand up for elephants together.

As long as there is a market for ivory, elephants will be cruelly killed for their tusks.

The DSWT iWorry campaign aims to raise awareness of the illicit ivory trade and it’s devastating impact on elephant populations. Demand for ivory has grown significantly in recent years. Presently, one kilo of ivory can be worth up to USD $2,000. The increasing value of ivory, frequently referred to as white gold has attracted the attention of organised criminal networks and ivory has even been used to fund terrorist organisations. It is estimated that up to 36,000 elephants are being killed annually to satisfy this growing demand.
The David Sheldrick Wildlife Trust reports:

“On Friday 4th October the world marched for elephants in over 35 global cities in the first iworry International March for Elephants. Supporters took to the streets to protest and call on their Governments to take urgent action to save the elephant from extinction….

We were [also] delighted to invite Born Free CEO Will Travers to our March in Washington DC to address the crowds and American actress Kristin Bauer van Straten to talk to those gathered in Los Angeles. Over 10,000 people took to the streets on Friday October 4th – a clear sign the world is calling for change.
Off the streets we also received thousands of wonderful iSupport photos and messages through The Digital March including Kenya’s First Lady Margaret Kenyatta.

For more information about the ivory trade and what else you can do visit – please sign their petition.

Gentle Baby

 Gentle Baby, water colour by Angela Sheldrick.

More beautiful paintings by Angela, sold in aid of the elephants’ fund, can be seen at: